Contrary to the belief of many e-fans, the printed document has not gone away. In fact, it is even stronger than ever in certain markets, as clients and consumers learn to value “something to take away.” What has changed since I went into business in 1993 is the rapid development of earth-friendly printing techniques which include digital presses and recycled everything.
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It’s official – we’re in a recession. (If you didn’t already know that, have your doctor check your dosing… ) Some small business owners think in terms of surviving down-turns in the economy, but I’m here to tell you that your business can thrive in any economic situation. According to most experts, the major mistake that small business owners make is decreasing the marketing budget when times get tight. The solution is not to spend... Read more →